The internet has made it much easier to do marketing for lawyers. What used to be a matter of sending out mailers, making phone calls, and putting up signs is now just a few clicks away. Lawyers have been using different methods of marketing for years, but with the advent of the internet, some new methods have become available. In order to stay ahead of the curve, lawyers should consider using some or all of these methods:
1) PPC Advertising
There are many PPC ads on search engines. They help your law firm come up at the top of the list when someone searches for lawyers in your area or related topics that might lead to legal services. If you’re using the services of an SEO company, they should be able to set you up with Google Ads. This is great for lawyers who want to draw in new clients quickly and don’t have the time or resources to do extra marketing. You just need to search for “law firm paid advertising” or something similar to find providers. Also, make sure to read reviews in order to find the most reputable and affordable ones.
2) Social Media Marketing
Think about it. How many times a day do you use Facebook or Twitter, and what percentage of that time is spent on your phone? Even if it’s not all the time, many people are on social media throughout the day. Social media provides a great opportunity to market your law firm. You can create profiles for free or pay for ads to make sure people find you when they are looking for lawyers in your area. Also, make sure to engage with your clients by responding to their posts and tweets. This can help strengthen the relationship between you and them, resulting in additional business.
3) Blogging
Blogging is one of the best ways to market yourself as a lawyer because it provides you with an opportunity to establish yourself as an expert in your field and tell people about the law, legal services, or anything else that someone might need if they were involved in a legal case. You can create your own blog and post articles about relevant topics and industry news or write a guest post on other people’s blogs. If you’re having trouble coming up with ideas, just check out the top legal blogs in your field and see what they’re writing about. There’s no better way to learn than from those who came before you. Also, guest blogging on other people’s blogs can be a great strategy because it allows you to reach a new audience and build your own credibility at the same time.
4) Create A Mobile-Friendly Website
Having a website is essential for any business, but if it’s not easy to use on a mobile device, you might lose some customers. Studies show that more and more people are using their phones to go online and the number of people who only check their email on their phone is increasing at an alarming rate. This means that if your site isn’t mobile-friendly, you’re losing potential clients. You can either create a responsive site or one that is designed to look good on a phone.
5) Improve Your SEO
SEO stands for search engine optimization, which is the process of making sure your law firm’s website ranks well when people search for lawyers in your area or your specific practice area using search engines. There are many ways to do this, including creating quality content on your blog or website that includes various keywords. It’s important to use the same keywords throughout your site because Google uses those words and phrases to decide where you fit into their results for people looking for lawyers in your field. The more times the keywords appear on your site and the higher they appear, the better. But don’t overdo it because Google might label you as spam and push you down in results or even remove your website from their listings entirely.
6) Have A FAQ Page On Your Website
This is something essential for law firms since people are usually hesitant to contact them when they’re not sure if their legal issue falls under the jurisdiction of the law firm. By creating an FAQ page, you can answer some common questions about your services and avoid potential clients from contacting you for questions that are already answered on your website. This not only saves you time, but it can save money by reducing the time you spend with clients who aren’t suitable for your law firm.
The internet has changed a lot of things, and marketing strategies are no exception. In order to keep up with the ever-changing world of digital technology, it’s important for lawyers to try some of these strategies to attract new clients. Try one or more of them today!