Sidney – Australian software company, Atlassian, which filed for an Initial Public Offering (IPO) expecting a debut in U.S. markets last month, has now split its JIRA software into three new editions tailored for different audiences.

The 13-year old project management application for software developers will now be divided into the JIRA Software for software teams, JIRA Core for business teams, and JIRA Service Desk for IT teams. A year and a half in the making, the new, three-pronged approach reflects Atlassian’s focus on team collaboration.

Atlassian-New-Office
JIRA Service Desk was previously just an add-on to the JIRA Software and now has been launched as a standalone product. It aims to provide a user-focused service desk for IT and other service teams.

“JIRA started as a way for tech teams to manage collaboration around products and the things that needed to get done […] Over time it has been pulled in other directions by many parts of the business. The big thing its displacing is the chaos of using email and documents as ways to get people on the same page” said Jay Simons, Atlassian’s president to PC World.

JIRA Software

The JIRA Software maintains all basic features of the current software version, which already has occupied about 35,000 companies, according to Atlassian. It concentrates on developer features for teams and in promising deep integration with development tools. The company has made some user experience updates to the service, which also apply to the two new JIRA editions.

JIRA Core

JIRA Core is the most innovative of the three new JIRA software. It maintains the JIRA software structure but removes the software-specific parts adapting the program to non-technical teams. It intends to support general team projects into using the software like human resources, marketing or finance.Atlassian’s IPO

Atlassian, currently valued at more than $3 billion privately, is planning a U.S. IPO before the end of this year, even though it is an Australian-based company, according to The Wall Street Journal. With and IPO on sight, Atlassian in trying to position itself outside of the developer world.

Atlassian-New-Office
JIRA Service Desk was previously just an add-on to the JIRA Software and now has been launched as a standalone product. It aims to provide a user-focused service desk for IT and other service teams. Image: myimagecollection.com

 “This opens up new opportunities for a product that is in high demand […] this means JIRA will get used for more kinds of collaborative work,” said Simons to Tech Crunch.

JIRA is currently in over 35,000 companies across 165 countries and the company says its JIRA Cloud product saw more than 50 percent users’ growth each year over the last three years.

 Source: Tech Crunch