San Francisco, California – At a private event in San Francisco, GoPro Inc. (NASDAQ: GPRO) announced on Thursday the release of a developer program that will allow apps to integrate directly with their globally acclaimed cameras. Companies will be able to build camera controls and video previews into their apps while hardware makers are now allowed to easily create accessories and integrate them with core camera functions.

Manufacturers also have the chance to make mounts for the popular action cameras. But Thursday’s was just the official announcement, as the GoPro Developer Program has been running for more than a year with over 100 companies. With the announcement, it was revealed that BMW and Fisher-Price have been integrating the camera with their products.

BMW’s M Laptimer app is designed to track and analyze the cars’ telemetry stats such as speed and location that syncs with the GoPro to give a video playback, according to a report by Mashable. BMW is expected to release the app this summer.

For its part, children toy-maker Fisher-Price created a new mount to integrate GoPro’s HERO4 Session and Hero+ cameras with several products in its Walker, Gym and Jumperoo lines. A jungle gym and a walker have the cameras looking down at the little kid to allow the parent keep an eye on them from a smartphone while cooking dinner, for example.

“Over the last few years we’ve been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions,” GoPro founder and CEO Nick Woodman said in a statement, according to Tech Times.

GoPro everywhere

Woodman said in San Francisco that this was an opportunity to support third-party developers while broadening GoPro’s ecosystem, allowing customers take their action cameras literally everywhere.

The company hopes to boost sales and increase its market share by creating a wider ecosystem of accessories and apps to complement their camera. Live video will also benefit from the official developer program as GoPro has already partnered with Meerkat and Periscope on live streaming via their devices.

Furthermore, Timecode System’s Sync Pro built a device that attaches to the back of HERO-4 Silver to increase the post-production workflow of film and TV. More partners are likely to join the mix now that the developer program has been officially introduced.

Source: Tech Times