Millions of searches are performed online on search engines like Google every minute. That accounts for hundreds of millions of searches every day, a staggering search volume across the world. If you’re a business owner with a website and are interested in getting in front of more consumers, the logical question to be asking is how to improve your company’s search ranking on Google.
After all, with Google as the most popular search engine on the Internet, if you can ensure that your website will come up as a top result for relevant searches, you can boost your web traffic. Search engine optimization is the key to accomplishing this goal. Here’s what you need to know about SEO and how it can positively affect your website.
Search engines like Google use advanced algorithms to deliver search results. Keep in mind that Google, like your own company, is a business. For Google to stay popular with its wide base of users it needs to be able to consistently deliver them useful, relevant responses to users’ search queries. If your website is viewed as useful, easy to navigate, and popular with other Internet users, it stands a chance of being shown more highly in someone’s search results. To rank higher in Google, your website should check all of those boxes. Some of this is within your immediate control, while some of it takes a little bit more effort to bolster.
First and foremost, your website must be well-designed. This means taking the extra time to optimize your website so that it runs well on both mobile devices and desktop computers. If you aren’t sure whether or not your website is configured properly, Google has free online tools that can help you diagnose any issues you may need to correct. Optimization also applies to the images you put on your website. Making sure that their file sizes aren’t too large will keep your website running smoothly and loading quickly. You’ll also want to make sure that you’re adding metadata to your images in the backend. Doing this will also help boost your search engine ranking, and plugins like Yoast can help you speed up some of this optimization.
Another factor to keep in mind when working to get your business into a higher position in Google’s search results is your website’s page authority. Page authority, as it sounds, refers to how authoritative your website or business is in its industry. Keep in mind that page authority is a comparative measure of how your website stacks up against others. Put simply, if you have consistently high-quality content in a certain subject area, you’ll likely have higher page authority than a newer website with less depth.
Yet another aspect of your website that contributes to page authority is how many backlinks your website has. A backlink is a link from one website to yours. The more backlinks you have for certain keywords, topics, and phrases, the higher your website will score.
One of the most surefire ways to find success building backlinks is to enlist a company like linklaboratory to help you run a managed SEO campaign. Using advanced data analytics processes, Link Laboratory can help you increase your website’s traffic and harness the keywords that you’re already performing well for. At the same time, Link Laboratory can address key phrases that you could be doing better with, so that you can bolster your traffic with backlinks from high-quality sources that make a long-term impact on your business.
Using experts at a company like Link Laboratory can be incredibly helpful when you’re focused on a specific goal like ranking higher on Google since it allows you to focus on building your business without spending extra time and energy focused on web traffic.