Kanye West’s fans have been lining up for the last three days just to buy the new Kanye West-designed sneakers. The Adidas Yeezy Boost 350s V2 sneakers debuted this Saturday morning, and they are expected to generate record sales. But they will definitely be difficult to obtain.
The Hollywood star signed a long-term partnering with Adidas in June, as an effort made by the company to improve its business in the United States’ market, given the immense popularity of the star, resulting in more money for both sides. And it has been shown by fans these last couple of days as they haven’t hesitated to stay in the line to get the famous star’ shoes on its debuting day. They currently have a retail price of $390.
“Someone said, would you do this again? Hell yeah, I’d do this again.” Said Ru Evans, a fan who had been camping since Wednesday just to get the pair of shoes.
What can we expect from the Yeezy Sneakers?
It is not a surprise that a lot of brands make publicity agreement with celebrities to boost the sales of their products, it goes from dresses to perfumes, to shoes, to everything. Fans do everything they can to look and imitate their idols. Kaney West knows that.
Terribly long lines have been made outside shoe stores to get the new West’s sneakers. But what makes them different from regular shoes besides the fact they have West’s name on it? Compared to the 2015 model, the new Yeezy Sneakers incorporate neon colors will be costing about $390 dollars and they are almost impossible to get.
One of the fans, who has been in line since 7 a.m. Wednesday got a pair of shoes and said “”These are pretty great. I love the orange stripe.”
Wellington’s Area 51 there were only 26 available pairs of the Yeezy sneakers Saturday morning. James Matamua said he was incredibly lucky to get the pair since it was possible because another man, who had the same feet size as his, was kicked out of the line. He was waiting there since Thursday afternoon, and when asked what he would do to spare time waiting on the line, he said he would watch American Football, discuss about shoes or play cards with friends.
The Yeezys are highly demanded abroad
One of the biggest places where the Yeezy sneakers are desperately wanted is really far away from the U.S. In Singapore, the Yeezys are among the most popular sneakers. This country is also known for its shopping habits, and since the demand of Yeezys is so large, people are willing to pay even the double for older Yeezy models. They could even be sold for more than 1000 Singapore dollars
“Yeezys are one of the most sought-after shoes and because demand far exceeds supply, people are willing to fork out big money for it,” Mandeep Chopra, co-founder of Singapore sneaker store Limited Edt.
Source: International Business Times