Snapchat has reached 10 billion video views per day, according to a report sent to investors on Thursday. The success of the social network may be based on the rich engagement of its users, of which more than a third create daily stories, share videos or ephemeral photographs every day.
Users were watching 8 billion videos every day on the smartphone app, by February. However, the has number substantially increased to 10 million, according to people familiar with the matter who talked to Bloomberg analysts.
During the last weeks, the private company led by Evan Spiegel has been sharing statistics with investors, in order to demonstrate them how its strategy is based on users who generate quality content.
The design of the app is perfectly designed to enhance interaction and engagement since the first screen is a camera. Users can determine if they want to send an ephemeral message or photograph, or make a publication on the 24-hour-story.
Last year Facebook said it had 8 million video views per day, with 1.1 billion daily active users. However, both companies use different measure methods. The leader social network counts a video view after three seconds while the young but strong social network counts videos as soon as users open a snap.
Even when measure methods are different in both apps. The impact of Snapchat is relevant since it only has 100 million daily active users, who spend an average of 25 to 30 minutes using the application every day.
On the other hand, users spend around 50 minutes daily using Facebook (NASDAQ: FB) owned apps such as Facebook and Instagram, without including Whatsapp, which has already 1 billion users worldwide.
Driver sues Snapchat for not removing the speed filter
In September last year, Christal McGee was using Snapchat’s speed filter, when she distracted herself and hit an Uber driver at more than 100 miles per hour. The affected man, who suffered a brain injury and stayed in the hospital for months, is now suing the teenager and the company, said The Washington Post.
The social network is being sued for negligence, according to a document filed in Spalding County court last week. The driver and his wife remark that the company has not deleted the speed filter, even when it knows that other crashes have been linked to its usage.
“Despite Snapchat’s actual knowledge of the danger from using its product’s speed filter while driving at excessive speeds, Snapchat did not remove or restrict access to the speed filter.” said the document, as reported by the Washington Post.
Source: Bloomberg