New York – Verizon Wireless (NYSE: VZ) announced on Wednesday new prices for its services, while at the same time offering its clients a more generous data allotments. The newly added amounts could be from $5 to $10, depending on the plan size.

The new prices for the plans come with larger data allowances, and customers will now be able to carry over unused and usually expired data to the following month, as reported by The Wall Street Journal.

Verizon hacked
Verizon was the victim of a breach, and now the hacker is offering to sell the customers’ data that was stolen. Credit: NBC New York

From a more particular point of view, the low-end “S” plan will go from $30 to $35, but will include 2GB instead of 1GB. The “M” plan is set to cost $50 and will pass from 3GB to 4GB for just $5 more, while the “L” goes from $60 to $70 for 8GM, as reported by CNET.

Also, the “XL” had a more significant data increased of 4GB, going from 12GB to 16GB for $90. The biggest, the “XXL”, had a $10 increased and ended up costing $110, but the user will get 24GB instead of 18GB.

The wireless company is also introducing a new feature to its services called Safety Mode, which is set to avoid overage charges by slowing data speeds after an account exceeds its monthly cap. The function is free for the most expensive plans, and cost $5 for the rest.

“With the new Verizon Plan, you’ll get greater value with simple sizes (S-M-L-XL-XXL) that provide at least 30% more data, so you can enjoy more of what you love and try new things with your mobile devices on the most reliable network,” the company stated in a press release. “You can switch between data sizes with a few clicks on the My Verizon app, wherever you are with no penalties, and each size comes with unlimited talk and text.”

A greater plan

The new changes are part of bigger plan, which includes the rollover data program, the new way to avoid overage fees and better access to Canada and Mexico for Verizon’s clients. As for the move, it reflects a competitive environment toward its biggest rivals, T-Mobile, and Sprint, which have begun winning away customers through aggressive offers.

In addition to the competitors’ advantages, due to Verizon was the last one to increase its prices, the new decision also shows how customers are growing their needs for bigger data plans. Before it used to be just email or web browsing, but now it appears to be more than that with Netflix and the growing live-streaming industry.

While Verizon and AT&T hold combined more than two-thirds of the country’s connections and pocket the majority of the sector’s profits, according to UBS, T-Mobile began in 2013 began an aggressive approach to try to change the game’s direction.
T-Mobile introduced the two-year contracts and overage fees, while also giving free data for tablets and free calling to Mexico. After that, the two other companies were left as the followers, and tried to introduce similar approaches in their plans.

During the last summer, T-Mobile keep growing and passed Sprint to become the nation’s third-largest carrier. Not much happened since then, and T-Mobile was also forced to raised its prices during last November.

Source: Verizon